Reporting
Forecasting pipeline from outbound activity for B2B SaaS
A forecast built on this week's activity is only as good as the conversion rates it assumes, and those decay.
8 min read
Blog
Articles on running outbound systems.
Longer-form pieces on the parts of B2B outbound that decide results—reply handling, qualification, measurement, and capacity.
Reporting
Reporting articles.
Reporting
What to measure in outbound, and what to ignore
A short metric set, reported the same way every week, beats a dashboard nobody trusts.
7 min read
Reporting
Attribution for outbound, without lying to yourself
The goal of attribution isn't to win the credit argument, it's to know what to fund next quarter.
8 min read
Reporting
How to report on a B2B lead generation campaign week by week
Weekly reporting only earns its keep if it changes what happens the following week.
8 min read
Apply this to your outbound.
Bring your current setup. We will point out what is holding it back.