Planning
Capacity planning: size outbound to the calendar you can serve
Outbound that outruns sales capacity destroys value. Work backward from the meetings your team can run well.
7 min read
Blog
Articles on generating qualified inquiries.
Longer-form pieces on the parts of a lead-generation system that decide results—visibility, conversion, follow-up, qualification, and measurement.
Planning
Planning articles.
Planning
Planning b2b lead generation programs for technology companies with long sales cycles
Outbound built for a two-week sales cycle fails a six-month one. Technology companies need nurture logic built into the program from day one.
8 min read
Planning
Build the ICP and account list before you send a single email
A vague ICP produces a broad list, and a broad list produces low reply rates no amount of copywriting can fix. Do the targeting work first.
8 min read
Planning
B2B lead generation pricing: per lead, per meeting, or retainer
Per lead, per meeting, and retainer pricing shift risk to different parties. Understand what you're actually buying before you compare quotes.
8 min read
Apply this to your business.
Bring your current setup. We will point out what is holding it back.