Planning
Capacity planning: size outbound to the calendar you can serve
Outbound that outruns sales capacity destroys value. Work backward from the meetings your team can run well.
7 min read
Blog
Articles on running outbound systems.
Longer-form pieces on the parts of B2B outbound that decide results—reply handling, qualification, measurement, and capacity.
Planning
Planning articles.
Planning
Planning b2b lead generation programs for technology companies with long sales cycles
Outbound built for a two-week sales cycle fails a six-month one. Technology companies need nurture logic built into the program from day one.
8 min read
Planning
Build the ICP and account list before you send a single email
A vague ICP produces a broad list, and a broad list produces low reply rates no amount of copywriting can fix. Do the targeting work first.
8 min read
Planning
B2B lead generation pricing: per lead, per meeting, or retainer
Per lead, per meeting, and retainer pricing shift risk to different parties. Understand what you're actually buying before you compare quotes.
8 min read
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