Proof & track record
Current, practical work first: a specialized industrial B2B presence, a local home-services site, and a search and lead-generation property we own and run ourselves. The founder operating history behind LeadsLogik follows below.
Current work
Named work we can point to today, described conservatively. Client performance data is published only when outcomes are verified and clients approve their use.
Industrial / oilfield machinery & equipment appraisal
Web, search, and digital presence for a specialized industrial and oilfield machinery and equipment appraisal business — a narrow, high-value B2B service where a small number of qualified inquiries matters more than traffic volume.
Work has included the site and search presence buyers land on when they look for appraisal expertise, and inquiries that originated from buyers finding the company through search.
Local home services
Website and digital presence for a local service business, where the job of the site is simple: be found in the service area, explain the work clearly, and make calling or requesting an estimate obvious on a phone.
A reference example of the local-service conversion path — clear offer, service area, and a direct call or form route.
Owned lead-generation property
A search and lead-generation property LeadsLogik owns and operates. It exists because running our own acquisition asset keeps us hands-on with the same work we do for clients.
Search visibility, landing and conversion paths, lead capture, routing, and measurement — operated by us, at our own expense.
Capabilities
The components of a working lead-generation system. Which ones apply depends on the channels your market responds to.
Representative deliverables — not client performance data.
Channel strategy and acquisition plan
Organic and local search visibility work
Paid lead generation and campaign landing pages
Website and conversion-path improvements
Call and form tracking with source attribution
Lead routing, notifications, and follow-up process
Monthly reporting by source and optimization log
Reporting
Every engagement reports the same categories, so you can see the system working rather than take our word for it.
| Measure | Example view |
|---|---|
| Lead source | Every inquiry attributed to a channel and page |
| Inquiries | Calls and form submissions, tracked |
| Qualified leads | Against written qualification criteria |
| Landing page conversion | Visits to inquiries, per page |
| Call and form attribution | Which campaign or search produced it |
| Response and follow-up | Speed to first response, per inquiry |
| Opportunity outcome | What happened after handoff |
| Channel-specific metrics | Cost per qualified lead (paid), rankings and visibility (search), reply quality (outbound) |
Current LeadsLogik case studies will be published as engagements mature, outcomes are verified, and clients approve their use.
Founder operating history
Historical background, kept separate from current work on purpose.
~$250K
Annual recurring revenue built at DudeWorks around a roughly $400 software product, driven by conference contacts and email follow-up
~$2.7M
Annual sales in the first year after the companies combined and the outbound sales operation was expanded — more than double the prior ~$1M or less level
over $12M
Acquisition transaction value in March 2013
Since ~2000
Rob used business email follow-up and targeted outreach to grow software companies years before the practice was packaged and sold as a playbook. The mechanics were the same then: find the right accounts, say something relevant, follow up on a schedule.
DudeWorks
While exhibiting at Microsoft Systems Management Conferences, Rob collected relevant business contacts and followed up by email. That single, consistent motion grew DudeWorks to approximately $250,000 in annual recurring revenue around a roughly $400 software product.
SCCM Expert
When Rob joined SCCM Expert, the offer was considerably higher-ticket. He immediately pushed the sales person to use targeted outbound email and outreach against a defined account list rather than wait for inbound interest.
2012
SCCM Expert had sat at approximately $1 million or less in annual sales for several years. After DudeWorks and SCCM Expert combined and the outbound sales operation was expanded, annual sales grew to approximately $2.7 million in the first year — more than double the prior level.
March 2013
The combined company was acquired in a transaction valued at over $12 million.
Relevance
The habits carry over: pick the channel that reaches the buyer, say something plain when they arrive, and count qualified conversations rather than activity.
Identifying where a market's buyers can realistically be reached — search, paid, or direct — instead of defaulting to one channel.
Turning technical services into language a buyer understands in a few sentences, on the page that receives the click.
Prioritizing inquiries that match written criteria rather than raw traffic, clicks, or send counts.
Experience with buying committees, evaluation periods, and high-value contract values.
Tracking, routing, integrations, and reporting designed to stay reliable as volume grows.
Understanding how each new client contributes to revenue that accumulates over years.
A short assessment shows where your business is losing qualified opportunities — the channel, the conversion path, the tracking, or the follow-up — and which fix comes first.
