About
An engineer's approach to B2B outbound.
LeadsLogik is a managed B2B outbound company. We build the system, run it daily, and hand qualified conversations to your sales team.
Founder
Rob Olson
Rob has spent more than 30 years in systems engineering, software, enterprise automation, and integration work. That career was built on one job: make complex systems run reliably, every day, for people who depend on them.
He was also using targeted business email to grow software companies before the practice was commonly packaged and sold as “outbound.” At DudeWorks, he collected relevant business contacts while exhibiting at Microsoft Systems Management Conferences and followed up by email—a motion that grew the company to roughly $250,000 in annual recurring revenue around a roughly $400 product.
He applied the same motion to a much higher-ticket offer at SCCM Expert. That company had sat at about $1 million or less in annual sales for years; after the companies combined and the outbound sales operation was expanded, annual sales reached approximately $2.7 million in the first year. The combined company was acquired in March 2013 for over $12 million.
Outbound turned out to be the same kind of problem as the rest of his career. Targeting, data, sending infrastructure, messaging, reply handling, and handoff are connected parts. Treat them as one system and results become repeatable. Treat them as separate tasks and the pipeline breaks at whichever step nobody owns.
LeadsLogik exists to run that system for B2B companies selling high-value services and contracts, so their sales teams spend their time in conversations instead of prospecting.
Note: DudeWorks and SCCM Expert are prior companies and experience. Organizations associated with that earlier work are not LeadsLogik clients.
AI-native operations
AI in the workflow. A person accountable for the outcome.
We use AI where it makes the work faster and more consistent, and we keep people responsible for the decisions that matter.
AI-assisted research and campaign operations
We use AI in the daily work: account research and segmentation, data enrichment and quality checks, message research and QA, campaign monitoring, reply classification, and reporting.
A person accountable for the outcome
Strategy, client approvals, compliance judgment, qualification rules, important replies, and the final handoff stay with a human. No unsupervised AI stands in for judgment or for your closer.
Tool-compatible by design
We operate and connect proven campaign platforms, CRMs, calendars, data providers, and automation tools. We are a service operator, not a software product, and we do not ask you to replace a stack that already works.
How we work
Four rules we do not bend.
These decide how engagements run and what we will and will not take on.
Define it before you build it
Written ICP, written qualification criteria, written handoff rules. Systems that are not defined cannot be improved.
Run it every day
Outbound is operations work. Inboxes get read, domains get watched, and lists get maintained on a schedule.
Say what is true
No invented metrics, no borrowed case studies, no promises about volume we cannot support.
Hand off clean
Your sales team should receive a qualified conversation with context, not a pile of raw replies.
Talk to the person doing the work.
Strategy calls are direct conversations about your offer, market, and sales capacity.