Free tool
Cold Email ROI Calculator
Plug in your deal economics and see whether B2B cold email makes financial sense before you invest.
1Your business
Your own deal economics. Every number below is yours, not ours.
What a typical client pays you per month.
How long a typical customer stays with you.
Share of qualified meetings that become customers (typical B2B: 20–30%).
Calculated automatically: monthly charge × retention months.
2Typical campaign performance
Published industry averages for well-executed B2B cold email programs. These are benchmarks, not LeadsLogik client results.
3Your investment
What you plan to invest per month. Your assumption, not a LeadsLogik price.
Most B2B cold email programs run $3,000–$5,000 per month for full infrastructure and execution.
4Your ROI breakdown
Your deal economics applied to the benchmark funnel above.
Break-even meetings
Enter investment
per month
Value per meeting
$0
LTV × close rate
Annual investment
—
12 months
Customers to break even
Enter investment
per year
Enter a monthly investment to see break-even and ROI.
5ROI at different meeting volumes
What the return looks like at different levels of campaign performance.
| Meetings / mo | New customers / yr | Revenue (LTV) | Annual ROI |
|---|---|---|---|
| 3 meetings | 0 | $0 | — |
| 5 meetings | 0 | $0 | — |
| 8 meetings | 0 | $0 | — |
| 10 meetings | 0 | $0 | — |
| 15 meetings | 0 | $0 | — |
6Channel comparison
How cold email compares to other lead generation approaches at typical market rates.
Cold email
Enter investment
Cost per meeting
60–90 days
Time to optimize
$3–5k/mo retainer 5–15 meetings/mo at scale
Paid ads
$2,500
Cost per meeting
30–60 days
Time to optimize
$5–15k/mo spend + management Variable volume
In-house SDR
$1,500
Cost per meeting
3–6 months
Ramp period
$7–8k/mo fully loaded 3–10 meetings/mo after ramp
7When cold email does not make sense
Signals that outbound is not the right channel for your business right now.
- Customer lifetime value under 5,000. The cost per qualified meeting relative to what each customer is worth makes positive ROI hard to reach at lower lifetime values.
- Close rate below 10%. If fewer than 1 in 10 qualified meetings become customers, you need very high meeting volume to make the numbers work, which drives cost up.
- No validated offer. Cold email amplifies what you already have. If the offer is not converting on other channels, outbound will not fix it. Validate the offer first.
- No sales process to handle replies. Meetings only create value if someone is ready to take the call, qualify the prospect, and close. Without a process, meetings do not become revenue.
- Expecting results in under 30 days. Month one is infrastructure and testing, month two is optimization, month three is when consistent pipeline shows up.
- B2C or a very small addressable market. Outbound works best for B2B services, SaaS, and professional services with a defined target market. Fewer than about 5,000 total prospects rarely supports the volume.
This calculator is illustrative arithmetic based on the assumptions you entered and published industry benchmarks. It is not a forecast, a projection, a quote, or a guarantee, and none of the figures are drawn from LeadsLogik client data. Actual outcomes depend on your market, offer, targeting, deliverability, campaign execution, and follow-up speed.
Think the math works?
Take the short fit assessment. If managed outbound is not right for your offer, we will say so.