How it works
Five stages take you from a written ICP to qualified conversations landing with your sales team. Here is exactly what happens in each one.
The path
Target Accounts
Relevant Outreach
Positive Replies
Qualified Conversations
Client Sales Team
Process
01
Weeks 1–2
We work through your offer, pricing, and best-fit accounts. We define buyer roles, disqualifiers, and the reason a target account would take a call. This becomes the written definition the whole system runs on.
What you get: Written ICP, target-market map, and qualification criteria
02
Weeks 2–3
We source accounts and contacts against the ICP, verify emails, and enrich records. In parallel we set up sending domains and inboxes, complete technical authentication, and begin warm-up.
What you get: Verified contact set plus a warmed sending environment
03
Weeks 3–4
We write sequences per segment, keep personalization tied to something real about the account, and load campaigns into Smartlead. Sending starts at a controlled pace and increases as deliverability holds.
What you get: Live campaigns with segment-level sequences
04
Ongoing
We read the inbox every business day. Questions get answered, objections get handled, and positive replies are checked against your qualification criteria before they go anywhere near your sales team.
What you get: Qualified conversations, filtered from raw replies
05
Ongoing
Qualified conversations move to your team through the Smartlead portal, your CRM, or a shared Airtable base. Each month we report on what ran, what we tested, and what changes next.
What you get: Handoff record, monthly reporting, and a testing plan
On a strategy call we map your ICP, sending setup, and reply handling in plain terms.
